Gerber

Infant food brand

Gerber is a brand of baby food and infant products, so dominant in the American market that the name often stands in for baby food generally: The grocery store has a whole aisle of Gerber.

The Gerber baby—the company's iconic logo showing a cherubic infant face—has become a cultural symbol of babyhood itself.

babyfood

puree

Smoothly blended food

cerealProcessed grain for breakfast
formulaFixed method or notation
weaningGradual dietary independence

solids · spoonfeeding · jars · organic · vegetables · fruits · portions · meals · introduction · allergies

brand

Nestlé

Swiss food and beverage corporation

trademarkRegistered commercial identifier
logoCompany identifying symbol
subsidiaryOf lesser importance

multinational · consumer · products · marketing · retail · advertising · packaging · trust · heritage · reputation

infant

newborn

Infant just delivered

toddlerChild learning to walk
babyVery young child
nurseryRoom for infants

crib · diaper · onesie · pacifier · swaddling · lullaby · milestone · crawling · naptime · playpen

Categories

Baby BrandsPampers, Fisher-Price, Johnson's, Beech-Nut, Halo
Michigan CompaniesFord, General Motors, GM, Chrysler, Kellogg's
baby foodbaby food, banana puree, carrot puree, rice cereal, purees
Food BrandsLay's, Doritos, Cheetos, Fritos, Tostitos
Nestle BrandsNescafe, Nespresso, Nesquik, Kit Kat, KitKat
toolsscrewdriver, wrench, pliers, hammer, saw

Opposites

age/life stage target

GerberAARP

Seniors' advocacy organization

Metamucil · fine dining · adult beverages · steakhouse

food texture/sophistication

Gerbersteak

Thick beef slice

beef jerky · crusty bread · crudités · charcuterie · sushi

food sophistication

Gerbergourmet food

Premium culinary preparations

fine dining · haute cuisine · foie gras · caviar · steak tartare

Familiarity: Top 200,000
Profile: Known to kids · Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G