Nature Valley

Oat bar brand

Nature Valley is a brand of granola bars and snacks known for their crunchy texture and tendency to shatter into crumbs when bitten.

The brand has become a minor internet joke for this quality: Eating a Nature Valley bar in bed was a mistake.

The name evokes wholesome, outdoorsy healthfulness.

Related

crunchy texture · bar · snack · trail · trail mix · hiking · outdoor adventure · outdoors · golden · chewy · wrapper · crumbs · breakfast · packed lunch · on the go · wholesome · energy · almond

Categories
Opposites
texture/consistency

Nature Valleyfruit leather

Dried pureed snack

pudding

brand positioning/image

Nature ValleyLittle Debbie

Packaged treat brand

Snickers · candy bars · Pop-Tarts · Rice Krispies Treats · Twinkies

texture/product style

Nature ValleyNutri-Grain

Fruit-centered grain bar

Family

nature, valley, natural, naturally, naturalize, naturalization, naturalist, naturalistic, unnatural

Familiarity
Top 200,000
Profile
Known to kids · Mostly American · Concrete · Positive · Everyday, not technical · Rated G