Faygo

Midwest soft drink

Faygo is a brand of inexpensive fruit-flavored soft drinks, produced in Detroit since 1907.

The brand gained cultural significance through its association with Insane Clown Posse, whose fans (Juggalos) spray Faygo at concerts as a ritual celebration.

Regional loyalty runs strong in the Midwest: You can't find Faygo outside Michigan.

carbonated

fizz

Bubbly hissing sound

carbonation · fizzy · aerated · bubbly · seltzer · pressure · gas · siphon · pop · snap

beverage

soda

Carbonated soft drink

cola · grape · orange · pineapple · peach · cotton-candy · firework · twist · diet · bottle

regional

Detroit

Michigan automotive hub

Motown · rust-belt · family-owned · 1907 · American · grocery · distribution · affordable · value

juggalo

ICP

Horrorcore hip-hop act

horrorcore · subculture · fans · anthem · shower

nostalgic

childhood

Life's earliest phase

throwback · classic · old-school · heritage · tradition · generations · family · summer · Americana · keepsake

Categories
Opposites
brand prestige/market positioning

FaygoCoca-Cola

Iconic American cola brand

Pepsi · San Pellegrino · Perrier · craft soda · Evian

regional vs. national/global reach

FaygoCoca-Cola

Iconic American cola brand

Pepsi · Dr Pepper · Sprite · Mountain Dew · global brand

cultural association

FaygoCoca-Cola

Iconic American cola brand

champagne · craft cocktails · Starbucks

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G