Cabela's

Outdoor gear chain

Cabela's is an American retail chain specializing in outdoor recreation gear—hunting, fishing, camping, and boating equipment.

The stores are known for their large format and outdoorsy atmosphere, often featuring taxidermy displays and aquariums.

Founded in Nebraska in 1961, Cabela's merged with Bass Pro Shops in 2017: We stopped at Cabela's to pick up some fishing tackle.

retail

Bass Pro Shops

Outdoor recreation retail chain

showroom · merchandise · shopping · camping gear · fishing tackle · outfitter · retail chain · megastore · sporting goods · display

camping

tents

Portable fabric shelters

camp stoves · backpacks · hiking boots · GPS · binoculars · knives · multitools · firestarters · camp chairs · hammocks

hunting

rifles

Long-barreled shoulder firearms

decoys · game calls · bow hunting · archery · scopes · blinds · licenses · deer · elk · waterfowl

fishing

rods

Thin cylindrical shafts

waders · fly fishing · bass boats · fish finders · live bait · lines · hooks · nets · crappie · walleye

brand

heritage

Inherited cultural legacy

logo · membership · club · loyalty · advertising · television · sponsorship · conservation · wildlife · tradition

Categories
Opposites
outdoor/urban lifestyle retail

Cabela'sUrban Outfitters

Trendy lifestyle retail chain

Saks Fifth Avenue · Neiman Marcus · Tiffany & Co. · Nordstrom · Anthropologie

retail brand positioning

Cabela'sUrban Outfitters

Trendy lifestyle retail chain

Trader Joe's · REI · Patagonia · SoulCycle

product category

Cabela'sGucci

Italian luxury house

Louis Vuitton · Prada · Hermès · Chanel · Cartier

Familiarity
Top 1,000,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G