Bass Pro Shops

Fishing gear superstore

Bass Pro Shops is an American retail chain specializing in outdoor recreation equipment—fishing, hunting, camping, boating.

The stores are known for their cavernous, lodge-like interiors featuring taxidermied wildlife, aquariums, and rustic décor.

The brand has become cultural shorthand for a certain rural American identity: He's definitely a Bass Pro Shops guy.

Related

merchandise · habitat preservation · immersive experience · flagship stores · themed decor · kayaks · big game hunting · sustainability initiatives · binoculars · eco-friendly products · hiking boots · trail maps · taxidermy · man cave · tackle boxes · bait · logo · camouflage clothing

Opposites
retail scale and format

Bass Pro ShopsEtsy

Handmade goods marketplace

outdoor lifestyle orientation

Bass Pro ShopsGameStop

Retail chain for consoles

Apple Store · Sephora · Best Buy · IKEA · WeWork

cultural and political association

Bass Pro ShopsPatagonia

South America's southern tip

REI · Trader Joe's · Williams Sonoma · Anthropologie · Urban Outfitters

Family

bass, pro, shop, bassy, pros, shops, shopped, shopping, shopper

Familiarity
Top 500,000
Profile
Mostly American · Concrete · Everyday, not technical · Rated G