BlackBerry

Canadian smartphone pioneer

BlackBerry was a brand of smartphone popular in the early 2000s, known for its physical keyboard and secure email capabilities.

The devices were ubiquitous among business professionals and politicians before touchscreen phones displaced them: She was glued to her BlackBerry.

The company pivoted to software after discontinuing the phones. (Lowercase blackberry is the fruit.)

smartphone

QWERTY

Dominant keyboard configuration

enterprise · Pearl · corporate · email · push · trackball · trackpad · business · messaging · mobile

Categories
Opposites
smartphone interface paradigm

BlackBerryiPhone

Apple mobile device

Samsung Galaxy · Android · virtual keyboard · iPad · TikTok generation

corporate trajectory

BlackBerryApple

Cupertino tech giant

iPhone · Samsung · Google · Microsoft · Amazon

Phrases
Family

blackberries, blackberrying

Familiarity
Top 200,000
Profile
Used worldwide · Concrete · Everyday, not technical · Rated G