white-labeling
Rebrandable product licensing
White-labeling is producing goods or services that another company rebrands and sells as its own.
A manufacturer makes generic products; retailers slap their own labels on them: The store's organic pasta is white-labeled by a factory in Italy.
The practice is common in software, where one company's platform powers dozens of branded apps.
Also spelled white labeling or whitelabeling.
Revising corporate identity
- resellerMerchant who redistributes goods
- partnershipShared business arrangement
- licensingGranting official permission
- vendorOne who sells goods
B2B · outsourcing · OEM · distributor · branding · customization · markup · turnkey
Remotely hosted software access
- platformRaised flat structure
- APISoftware communication standard
- dashboardVehicle control panel
- tenantOne who rents property
deployment · skinning · theming · rebrand · instance · configuration · subdomain · integration
Creating distinctive identity
- logoCompany identifying symbol
- identityWho someone is
- positioningArranging in specific locations
- trademarkRegistered commercial identifier
packaging · design · collateral · assets · reputation · presentation · messaging · storefront
rebranding
Revising corporate identity
- resellerMerchant who redistributes goods
- partnershipShared business arrangement
- licensingGranting official permission
vendor · B2B · outsourcing · OEM · distributor · branding · customization · markup · turnkey · third-party
SaaS
Remotely hosted software access
tenant · deployment · skinning · theming · rebrand · instance · configuration · subdomain · integration · embed
branding
Creating distinctive identity
- logoCompany identifying symbol
- identityWho someone is
- positioningArranging in specific locations
trademark · packaging · design · collateral · assets · reputation · presentation · messaging · storefront · anonymity