product photography
Selling through pictures
Product photography is the practice of photographing merchandise for commercial purposes—catalogs, advertisements, e-commerce sites, packaging.
The goal is to present items attractively and accurately, often against plain backgrounds or in styled settings that suggest use: The company hired a studio for product photography of their new line.
Good product photography balances technical precision with visual appeal.
- tripodStabilizing support structure
- reflectorLight-redirecting surface
- softboxStudio light diffusion enclosure
- e-commerceInternet-based buying and selling
- negative spaceEmpty area around forms
composition · flash · color calibration · depth of field · backdrop · glare · macro lens · minimalism · hero shot · flat lay · image retouching · 360 spin · visual storytelling · packaging design · studio lighting · batch processing · advertising campaigns · color correction
product photographyphotojournalism
Visual news reporting
street photography · documentary photography · war photography · candid photography · portrait photography