unsubscriber

Opts out person

An unsubscriber is someone who removes themselves from a mailing list, newsletter, or subscription service.

The term appears most often in email marketing contexts, where unsubscribers represent lost audience: Our unsubscriber rate spiked after we increased email frequency.

The word can also describe someone who cancels a paid subscription.

opt-out

opt-out

Choose not to participate

deactivate · disengage · leave · quit · drop · exit · stop · end · cease · discontinue

privacy

data protection

Securing sensitive information

  • GDPREU data protection law
  • trackingMonitoring location over time
  • opt-outChoose not to participate

personal data · consent · preferences · targeted ads · surveillance · cookies · anonymity

email

inbox

Message receiving folder

junk mail · notifications · alerts · promotions · digests · bulk mail · mass email · direct mail · filter · block

autonomy

choice

Act of selecting

agency · empowerment · declutter · digital detox · minimalism · intentionality · curation · selectivity · discernment · simplification

disengagement

follower

One who supports another

donor · customer · reader · viewer · listener · fan · abandonment · attrition · churn rate · retention

Opposites
subscription status

unsubscribersubscriber

One who enrolls regularly

follower · sign-up · member · opt-in · joiner

Phrases
Family

unsubscribe, unsubscribed, unsubscribing, unsubscribers, unsubscribes

Familiarity
Top 1,000,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G