unsubscribers
Those who cancel
People who unsubscribe—who cancel a subscription or remove themselves from a mailing list.
The term belongs to email marketing and online platforms, where unsubscribers appear in analytics dashboards: We had fifty new signups but twelve unsubscribers this week.
Gradual reduction through loss
- opt-outChoose not to participate
- declineDecrease or refuse
- decreaseBecome or make smaller
- dropFall or release
exodus · defection · cancellation · departure · loss · shrinkage · turnover · bounce
Act of declining
- declineDecrease or refuse
- dismissalRemoval from position
- rebuffAbrupt, curt rejection
- repudiationFormal refusal to accept
objection · opt-out · nonacceptance · renunciation · disinterest · disapproval · dissatisfaction
Choose not to participate
- preferenceFavored choice among alternatives
- decisionSettled course of action
- selectionChosen item or items
- consentVoluntary agreement given
agency · volition · freedom · autonomy · self-determination · control · deliberation · election
Systematic data collection
- complaintsExpressions of discontent
- commentsSpoken or written reactions
- responseAnswer to stimulus
- reasonsBases for conclusions
evaluation · input · suggestion · exit survey · review · opinion · assessment · insights
Lack of movement
- apathyAbsence of feeling
- indifferenceLack of interest
- detachmentSeparation or emotional uninvolvement
- disinterestAbsence of bias
fatigue · burnout · disconnection · alienation · boredom · passivity · coldness · dormancy
attrition
Gradual reduction through loss
drop · exodus · defection · cancellation · departure · loss · shrinkage · turnover · bounce · falloff
refusal
Act of declining
repudiation · objection · opt-out · nonacceptance · renunciation · disinterest · disapproval · dissatisfaction
opt-out
Choose not to participate
- preferenceFavored choice among alternatives
- decisionSettled course of action
- selectionChosen item or items
consent · agency · volition · freedom · autonomy · self-determination · control · deliberation · election · discretion
survey
Systematic data collection
- complaintsExpressions of discontent
- commentsSpoken or written reactions
- responseAnswer to stimulus
reasons · evaluation · input · suggestion · exit survey · review · opinion · assessment · insights · data
inactivity
Lack of movement
- apathyAbsence of feeling
- indifferenceLack of interest
- detachmentSeparation or emotional uninvolvement
disinterest · fatigue · burnout · disconnection · alienation · boredom · passivity · coldness · dormancy · neglect
unsubscriberssubscribers
Those enrolled for content
sign-ups · enrollees · opt-ins · members · registrants
unsubscribersloyal followers
superfans · repeat customers · evangelists · true believers · power users
- unsubscribe linkEmail list departure mechanism