trial offers

Temporary free access

Trial offers are promotional deals that let customers use a product or service for free or at reduced cost for a limited time before committing to full price.

Companies use them to attract new subscribers, betting that inertia or satisfaction will convert users to paying customers: I signed up for the trial offer but forgot to cancel before they charged me.

Related

limited · subscription · cancel · fine print · hidden fees · billing · credit card · introductory · teaser · demo · preview · streaming · membership · signup · expire · no strings attached · automatic · renewal

Categories
Opposites
commitment level

trial offersbinding contracts

Enforceable formal obligations

perpetual licenses · lease agreements · full ownership · ownership

pricing structure

trial offerspremium pricing

Charging above competitors deliberately

retail price · list price

certainty of purchase

trial offersimpulse buys

Unplanned spur-of-moment acquisitions

Family

trial, trials, offer, offers, offering, offerings, offered, tried, trying

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Everyday, not technical · Rated G