shilled

Pushed for pay

Shilled is the past tense of shill, meaning to have promoted something while pretending to be an unbiased observer.

Someone who shilled for a product posed as a satisfied customer rather than a paid endorser: He shilled for crypto projects on Twitter.

The word carries strong connotations of deception—genuine enthusiasm doesn't count as shilling.

deception

swindle

Deception for financial gain

  • conArgument against
  • scamDishonest money-making scheme
  • hustleEnergetic, aggressive action

grift · fraud · charlatan · snake-oil · huckster · misleading · disingenuous · duplicitous · phony · bogus

advocacy

lobbying

Advocating to decision-makers

talking-points · mouthpiece · spokesperson · proxy · surrogate · cheerleader · promoter · apologist · booster · partisan

promotion

hype

Exaggerated promotional fanfare

tout · push · hawk · peddle · market · sponsor · endorse · campaign · publicity · branding

financial

tout

Promote aggressively

disclosure · kickback · payola · front-running

crypto

rugpull

Fraudulent project abandonment

  • tokenRepresentative placeholder
  • NFTBlockchain-verified digital ownership
  • altcoinAlternative digital currency

memecoin · influencer · telegram · discord · whitepaper · moonshot · FOMO · bagholder · dumping

Opposites
authenticity of endorsement

shilledbelieved in

Accepted as true

championed · vouched for · evangelized

promotional vs. critical stance

shilledcriticized

Expressed disapproval of

panned · denounced · trashed · exposed · badmouthed

transparency of affiliation

shilleddisclosed

Made previously hidden known

Phrases
Family

shill, shilling, shillelagh, shillings, shills, shillelaghs

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Negative · Everyday, not technical · Rated G