product demonstrations

Live merchandise displays

Product demonstrations are presentations showing how a product works, typically to potential buyers or investors.

A salesperson might demonstrate a vacuum cleaner's suction power or a software's key features.

The goal is to let the product sell itself through visible performance: The product demonstration convinced them to buy.

Often shortened to product demos.

Related

before-and-after · pitch · advertising · lead generation · interactive displays · visual aids · prototypes · tutorials · infomercial · hands-on · test drive · feedback loops · QVC · call now · money-back guarantee · booth · user manuals · cross-selling

Opposites
marketing activity level

product demonstrationsprint ads

Promotional content in publications

billboard advertising · banner ads · catalog listings · radio spots · window displays

sales funnel stage

product demonstrationsproduct recalls

Removal of unsafe merchandise

customer support · after-sales service · trade secrets · warranty claims · technical support

information direction

product demonstrationsfocus groups

Guided consumer feedback sessions

market research · customer feedback · consumer surveys · competitive analysis · customer research

Family

product, demonstration

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G