product packaging
Box and label
Product packaging is the materials and design used to contain, protect, and present a commercial product.
Beyond function, packaging serves as marketing—colors, shapes, and text work to attract buyers and communicate brand identity.
The product packaging caught my eye from across the aisle.
Packaging also appears in discussions of waste and sustainability: We need to reduce product packaging to cut down on plastic.
- shrink wrapPlastic that seals tight
- cardboardRigid paper for containers
- airtight containersVessels permitting no gas exchange
- clamshellHinged mollusk covering
- recyclabilityPotential for material recovery
die-cutting · aluminum · vacuum sealing · glass · plastic · stackability · color schemes · compostable materials · tamper-evident seals · child-resistant cap · tear strip · moisture barriers · graphic design · corrugated boxes · shipping box · foam · shock absorption · logo design
- Visual Persuasionads, advertisements, billboards, posters, logos
- advertisingad, ads, ad campaign, ad campaigns, advertising campaign
- color termsblack, white, red, blue, green
- vintage adsadvertising, print ads, billboard ads, newspaper ads, beer ads
- halalhalal, halal meat, halal chicken, halal beef, halal products
- marketing materialsbrochure, flyer, poster, banner, billboard
product packagingcontents
What something holds
product · merchandise · goods · payload