press relations

Journalist rapport management

Press relations is the management of communication between an organization and news media.

The term overlaps heavily with public relations but emphasizes contact with journalists specifically—issuing press releases, arranging interviews, responding to inquiries.

Someone in press relations shapes how their employer appears in news coverage: The company's press relations team handled questions about the recall.

Related

crisis management · public affairs · statement · journalism · media strategy · media outreach · editorial policies · embargo · news reporting · spin · spin doctor · spokesperson · no comment · corporate communications · reputation management · speech · reporter · question

Categories
Opposites
communication channel

press relationsadvertising

Paid promotional communication

commercial advertising · direct marketing · sponsored content · native advertising · paid promotion

audience direction

press relationsemployee relations

Workplace interpersonal management

internal affairs · investor relations

transparency vs. secrecy

press relationspress censorship

Official restriction of journalism

media blackout · news embargo · stonewalling · secrecy · censorship

Family

press, relations, presses, pressed, pressing, pressure, pressures, pressured, pressuring

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