popularisation
Making widely known
Popularisation is the British spelling of popularization—the act of making something accessible or appealing to a general audience.
Scientific popularisation translates technical knowledge for non-experts: Stephen Hawking's popularisation of cosmology reached millions.
The word can carry a faint note of oversimplification, suggesting depth sacrificed for breadth.
To distribute widely
- diffusionPassive molecular spreading
- circulationMovement through a system
- propagationAct of spreading widely
- transmissionSending of information
broadcasting · distribution · outreach · sharing · amplification · permeation · penetration · dispersion
Ease of approach
- readabilityEase of understanding text
- clarityState of being understandable
- comprehensibilityClarity of meaning
- dumbing-downReducing intellectual content
condensation · abridgment · summarization · explanation · demystification · elucidation · interpretation · paraphrase
Consent to receive
- uptakeAbsorption or understanding
- normalizationAdjusting to a standard
- mainstreamingIncluding in standard settings
- ubiquityPresence in all places
mass-market · commonplace · widespread · household · everyday · integration · assimilation · embracing
Systematic development of mind
- enlightenmentProfound spiritual awakening
- consciousness-raisingIncreasing social or political awareness
- informingConveying facts to another
- exposureState of being unprotected
understanding · appreciation · recognition · sensitization · familiarity · knowledge · cognizance · awakening
Pleading for a cause
- marketingPromoting goods to consumers
- publicityMedia-driven awareness
- campaignOrganized effort toward goal
- endorsementFormal expression of support
championing · boosting · evangelism · proselytizing · crusading · lobbying · activism · public-relations
spread
To distribute widely
- diffusionPassive molecular spreading
- circulationMovement through a system
- propagationAct of spreading widely
transmission · broadcasting · distribution · outreach · sharing · amplification · permeation · penetration · dispersion · proliferation
accessibility
Ease of approach
- readabilityEase of understanding text
- clarityState of being understandable
- comprehensibilityClarity of meaning
dumbing-down · condensation · abridgment · summarization · explanation · demystification · elucidation · interpretation · paraphrase · digest
acceptance
Consent to receive
- uptakeAbsorption or understanding
- normalizationAdjusting to a standard
- mainstreamingIncluding in standard settings
ubiquity · mass-market · commonplace · widespread · household · everyday · integration · assimilation · embracing · incorporation
education
Systematic development of mind
- enlightenmentProfound spiritual awakening
- consciousness-raisingIncreasing social or political awareness
- informingConveying facts to another
exposure · understanding · appreciation · recognition · sensitization · familiarity · knowledge · cognizance · awakening · realization
advocacy
Pleading for a cause
- marketingPromoting goods to consumers
- publicityMedia-driven awareness
- campaignOrganized effort toward goal
endorsement · championing · boosting · evangelism · proselytizing · crusading · lobbying · activism · public-relations · word-of-mouth
popularisationesotericism
Study of hidden teachings
obscurantism · specialisation · elitism · exclusivity · professionalisation
popularisationcomplexification
Act of adding layers
elaboration · scholarly analysis · jargonisation · obfuscation · abstraction
popularisationrestriction
Limit on action
specialisation · narrowcasting · limited circulation · rarefaction · confinement