netroots

Netroots refers to political activists who organize and mobilize primarily through the internet, particularly blogs, social media, and online communities.

The term emerged in the early 2000s as a blend of "internet" and "grassroots," emphasizing how digital tools enabled decentralized, bottom-up political organizing.

The netroots helped raise millions for progressive candidates.

Though initially associated with left-leaning movements, the concept applies across the political spectrum.