mispositioning
Incorrectly situated state
Mispositioning is placing something incorrectly or in the wrong location.
The term appears in technical and medical contexts: a mispositioned catheter, a mispositioned implant.
In business, mispositioning refers to marketing a product to the wrong audience or with the wrong message: The brand's mispositioning as a luxury item alienated its core customers.
Improper positioning relative to reference
- off-centerNot at the midpoint
- skewedAsymmetrically shifted
- displacementRemoval from usual location
- offsetCompensate by opposing force
misplaced · crooked · tilted · askew · awry · dislocated · shifted · out-of-place
Forced out of position
- displacementRemoval from usual location
- malpositionAbnormal anatomical location
- prolapseOrgan slipping from place
- deviationDeparture from expected path
luxation · herniation · ptosis · ectopia · retroversion · malrotation
Error in estimation
- inaccuracyLack of precision
- mistakeWrong action or decision
- miscalibrationIncorrect precision setting
- oversightSupervision or inadvertent omission
fault · blunder · misjudgment · imprecision · incorrectness · flaw · slip · misreading
Adjusting relative positions
- adjustmentAlteration to improve fit
- recalibrationAdjusting measurement standards again
- rectificationAct of setting straight
- correctionFixing of mistakes
recentering · readjustment · resetting · fixing · relocation · straightening · reorientation · amendment
False product identification
- miscategorizationIncorrect sorting or grouping
- misrepresentationFalse or misleading statement
- mistargetAim at wrong thing
- miscommunicationFailed exchange of meaning
misalignment
Improper positioning relative to reference
- off-centerNot at the midpoint
- skewedAsymmetrically shifted
- displacementRemoval from usual location
offset · misplaced · crooked · tilted · askew · awry · dislocated · shifted · out-of-place · unaligned
dislocation
Forced out of position
- displacementRemoval from usual location
- malpositionAbnormal anatomical location
- prolapseOrgan slipping from place
deviation · luxation · herniation · ptosis · ectopia · retroversion · malrotation
miscalculation
Error in estimation
- inaccuracyLack of precision
- mistakeWrong action or decision
- miscalibrationIncorrect precision setting
oversight · fault · blunder · misjudgment · imprecision · incorrectness · flaw · slip · misreading · misestimation
realignment
Adjusting relative positions
- adjustmentAlteration to improve fit
- recalibrationAdjusting measurement standards again
- rectificationAct of setting straight
correction · recentering · readjustment · resetting · fixing · relocation · straightening · reorientation · amendment · remediation
misbranding
False product identification
- miscategorizationIncorrect sorting or grouping
- misrepresentationFalse or misleading statement
- mistargetAim at wrong thing
miscommunication · misframing · mischaracterization · off-message
mispositioningproper alignment
alignment · centering · calibration · precision · zeroing in
position, positive, deposit, opposition, composition, positioning, proposition, deposition, exposition