misbranding

Deceptive product labeling

Misbranding is labeling or advertising a product in a false or misleading way.

The term appears most often in regulatory contexts—food, drugs, and cosmetics can be deemed misbranded if their packaging omits required information, makes unsupported claims, or misrepresents contents: The FDA issued a warning letter for misbranding the dietary supplement.

The verb is misbrand.

labeling

mislabel

Mark with incorrect information

allergens · expiration · FDA · recall · compliance · regulations · warning · claims · false advertising · consumer protection

fraud

counterfeit

Fraudulent imitation

  • forgeryCreating fraudulent imitations
  • scamDishonest money-making scheme
  • swindleDeception for financial gain

fake · hoax · sham · falsification · deception · misrepresentation · knockoff · piracy · imposture · adulteration

identity

trademark

Registered commercial identifier

impersonation · lookalike · imitation · generic · private label · gray market · unauthorized

Categories
Opposites
labeling accuracy

misbrandingtruth in advertising

Requirement for honest promotion

regulatory compliance

misbrandingcompliance

Adhering to requirements

conformity · legal compliance · certification

consumer trust

misbrandingtransparency

State of being see-through

authenticity · truthfulness · consumer protection · integrity · good faith

Family

brand, branded, branding, rebranding, rebrand, unbranded, rebranded, misbranded, co-branding

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Negative · Rated G