midrolls
Breaks during content
Midrolls are advertisements inserted into the middle of video or audio content, as opposed to prerolls (before) or postrolls (after).
The term comes from online video platforms and podcasting, where creators or platforms place ads at natural breaks during longer content: The podcast has two midrolls at the fifteen and thirty minute marks.
Also spelled mid-rolls.
Video-sharing website
- TwitchVideo game streaming site
- podcastEpisodic digital audio series
- VODViewer-selected playback system
- content creatorMakes digital media professionally
watch time · viewership · engagement · episodes · livestream · Spotify · platform · buffering
Break in continuity
- disruptionForceful interruption of process
- frustrationDispleasure from blocked efforts
- distractionThing diverting one's attention
- nuisanceCause of aggravation
irritation · bother · impatience · skip button · ad fatigue · disengagement · intrusive · jarring
Sponsored TV interruption
- commercial breakBroadcast advertising interval
- product placementMarketing within entertainment content
- video adsPromotional clips for products
- CPMRate per mille
impressions · ad spot · airtime · click-through rate · targeting · demographics · branded content · skippable
Business income total
- sponsorshipFunded endorsement arrangement
- CPMRate per mille
- affiliateConnected member organization
- profitGain exceeding expenditure
ad revenue · pay-per-view · subscriptions · Patreon · commission · earnings · demonetization · premium tier
YouTube
Video-sharing website
- TwitchVideo game streaming site
- podcastEpisodic digital audio series
- VODViewer-selected playback system
content creator · watch time · viewership · engagement · episodes · livestream · Spotify · platform · buffering · timestamp
interruption
Break in continuity
- disruptionForceful interruption of process
- frustrationDispleasure from blocked efforts
- distractionThing diverting one's attention
nuisance · irritation · bother · impatience · skip button · ad fatigue · disengagement · intrusive · jarring · unwanted
ad break
Sponsored TV interruption
- commercial breakBroadcast advertising interval
- product placementMarketing within entertainment content
- video adsPromotional clips for products
CPM · impressions · ad spot · airtime · click-through rate · targeting · demographics · branded content · skippable · unskippable
revenue
Business income total
- sponsorshipFunded endorsement arrangement
- CPMRate per mille
- affiliateConnected member organization
profit · ad revenue · pay-per-view · subscriptions · Patreon · commission · earnings · demonetization · premium tier · tip jar