marketshare
Competitive sales portion
Market share is the portion of total sales in an industry or category that belongs to a particular company or product, usually expressed as a percentage.
A company with 40% market share controls two-fifths of all sales in that market.
Businesses track market share obsessively because gaining or losing it signals competitive health.
The new smartphone captured significant market share from established brands.
The term is often written as two words (market share) but increasingly appears as one.
One who competes against
- competitorOne striving against others
- challengerOne competing against incumbent
- dominanceSuperior influence over others
- monopolyOne seller, no substitutes
duopoly · oligopoly · antitrust · disruption · incumbent · leader · underdog · positioning
Increase in scope
- gainPositive return received
- captureTake into custody
- acquisitionAct of obtaining something
- penetrationEntry into something
increase · climb · surge · momentum · acceleration · breakthrough · traction · scaling
Proportion out of hundred
- proportionComparative relation of parts
- metricsStandards for assessment
- analyticsSystematic examination of datasets
- trackingMonitoring location over time
benchmark · index · ranking · quartile · decile · baseline · calculation · estimation
Being without something
- erosionGradual wearing away
- shrinkageDecrease in size
- contractionReduction in size
- slippageGradual loss or decline
hemorrhaging · ceding · surrender · retreat · downturn · freefall · collapse · deterioration
rival
One who competes against
- competitorOne striving against others
- challengerOne competing against incumbent
- dominanceSuperior influence over others
monopoly · duopoly · oligopoly · antitrust · disruption · incumbent · leader · underdog · positioning · differentiation
expansion
Increase in scope
- gainPositive return received
- captureTake into custody
- acquisitionAct of obtaining something
penetration · increase · climb · surge · momentum · acceleration · breakthrough · traction · scaling · uptick
percentage
Proportion out of hundred
- proportionComparative relation of parts
- metricsStandards for assessment
- analyticsSystematic examination of datasets
tracking · benchmark · index · ranking · quartile · decile · baseline · calculation · estimation · survey
loss
Being without something
- erosionGradual wearing away
- shrinkageDecrease in size
- contractionReduction in size
slippage · hemorrhaging · ceding · surrender · retreat · downturn · freefall · collapse · deterioration · bleeding
marketsharetotal revenue
All money received
gross revenue · revenue · sales volume · total sales · profit margin
market, share, sharing, marketing, supermarket, markets, marketplace, marketer, marketed