total sales

All transactions combined

Total sales is the complete amount of revenue from selling goods or services over a given period, before any deductions for returns, discounts, or expenses.

It serves as a baseline measure of business activity: Total sales for the quarter exceeded expectations.

In retail contexts, it often appears on receipts or financial reports as a summary figure.

Opposites
revenue vs. costs/deductions

total salestotal losses

Complete aggregate of casualties

cost of goods sold · operating expenses · net loss · overhead · operating costs

aggregate vs. partial measures

total salesunit sales

Count of items sold

gross vs. net figures

total salesnet sales

Revenue after deductions

net revenue · net profit · net income · profit margin · gross margin

Family

total, sales, totals, totaled, totaling, totally, totality, sale, seller

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Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G