market segments
Target audience divisions
Market segments are distinct groups of potential customers divided by shared characteristics—demographics, behavior, needs, or preferences.
Businesses identify segments to target marketing efforts more precisely: The company focused on the luxury segment.
Segmentation assumes that different groups respond differently to products and messaging, so a one-size-fits-all approach wastes resources.
- consumersThose who buy goods
- customer baseCompany's regular buyers
- targetingSelecting as objective
- target audienceIntended recipients of content
- age groupsCohorts defined by birth years
income brackets · psychographics · customers · behavioral · niches · early adopters · focus groups · business sectors · target groups · audience · economic sectors · pain points · consumer profiles · strategic planning · trade associations · branding · economic indicators · local commerce
- consumer insightspsychographics, demographics, behaviors, attitudes, values
- geodemographicszip codes, postal codes, population density, income levels, median income
- commercetrade, banking, merchant, imports, sales
- demographicspopulation density, population growth, age distribution, population, gender ratio
- Market regionsNorth America, Europe, Asia Pacific, Latin America, Middle East
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