consumer profiles
Shopper data summaries
Consumer profiles are detailed descriptions of typical customers, combining demographic data, purchasing habits, preferences, and behavioral patterns.
Marketers create them to target advertising and develop products: Our consumer profiles show millennials prefer sustainable packaging.
A profile might include age range, income level, shopping frequency, and brand loyalty.
Also called customer profiles or buyer personas.
- demographicsStatistical population characteristics
- age bracketDemographic division by years
- personasAssumed public identities
- target audienceIntended recipients of content
- targetingSelecting as objective
segmentation · shoppers · buyers · habits · preferences · data · data mining · analytics · marketing · behavior · customer journey · audience · insights · psychographics · lifestyle · spending · trends · millennials