introductory offer
First-time discount
An introductory offer is a special deal—typically a reduced price or added benefit—designed to attract new customers.
The offer expires after a set period, reverting to regular terms: The introductory offer gives you three months at half price.
Banks, streaming services, and subscription businesses rely heavily on introductory offers to build their customer base.
- free trialComplimentary introductory access
- trialJudicial examination of claims
- discountReduced price offered
- promotionRank increase or publicity
- freebieItem given gratis
sample · teaser · welcome · new customer · signup · limited · limited time · exclusive · savings · deal · coupon · subscribe · launch · special · bargain · first-time · newbie · hook
- subscriptionssubscriber, renewal date, monthly fee, annual plan, monthly plan
- subscription offersfree trial, trial subscription, auto-renewal, early bird rate, combo deal
- pricingpricing, discount price, overpricing, discounts, overcharge
- trialsjury trial, bench trial, civil trial, criminal trial, retrial
introductory offerregular price
Normal cost before markdowns
full price · list price · retail price · base price · sticker price
introductory, introduce, introduction, introduces, introduced, introducing, reintroduce, reintroduction, offer