loyalty discounts

Rewards for returning

Loyalty discounts are price reductions offered to repeat customers as a reward for continued patronage.

Businesses use them to encourage customers to keep coming back rather than shop with competitors: The coffee shop's loyalty discount gives you every tenth drink free.

The term appears in both retail contexts and business-to-business relationships, where long-term clients may negotiate better rates.

Opposites
customer tenure targeting

loyalty discountssign-up bonuses

Rewards for registering

teaser rates · loss leaders

pricing strategy

loyalty discountsfull price

Amount without reductions

regular price · premium pricing · list price · surge pricing · penalty fees

Family

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Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Positive · Everyday, not technical · Rated G