next big thing

Anticipated future sensation

The next big thing is whatever is expected to become hugely popular or successful in the near future—a product, person, trend, or idea poised for breakthrough: Everyone thought virtual reality was the next big thing.

The phrase often carries skepticism, since most things hyped as the next big thing fade quickly: He was supposed to be the next big thing, but he never made it past the minor leagues.

trend

trendsetting

Initiating popular movements

shift · momentum · mainstream · popularity · zeitgeist · cutting-edge · up-and-coming · rising star · trailblazing · vogue

hype

buzz

Continuous low drone

viral · sensation · frenzy · bandwagon · publicity · hot topic · splash · mania · craze · overhyped

innovation

breakthrough

Sudden important advance

paradigm shift · pioneering · visionary · trailblazer · moonshot · invention · startup · unicorn · patent · prototype

Categories
Opposites
temporal relevance/cultural currency

next big thingyesterday's news

Information no longer current

has-been · old news · flash in the pan · washed-up · past its prime

significance/impact potential

next big thingnon-starter

Doomed idea or plan

dud · flop · nothing special · also-ran · small potatoes

novelty/freshness

next big thingsame old same old

Wearisome repetition of routine

old hat · stale · derivative · tired · cliché

Family

next, thing, bigger, biggest, bigness, things, thingy

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Timeless · Abstract · Positive · Everyday, not technical · Rated G