first run

Initial theatrical release

First run describes the initial release or showing of something, especially a film in theaters before it becomes available through other channels.

A first-run movie theater shows new releases rather than older films at discount prices.

The term extends to television: a first-run episode is airing for the first time, not in syndication or reruns.

We caught the film on its first run.

Opposites
theatrical release timing

first runrerun

Repeated broadcast

dollar theater · revival · re-release · repertory · reissue

media distribution channel

first runstreaming release

Content published online directly

home video · on demand · television broadcast · direct-to-video · VOD

production/manufacturing sequence

first runreprint

New copy, same content

reissue · second edition · reproduction · re-release

Family

first, run, firsts, runs, running, runner, runners, runny

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G