door buster

Crowd-drawing discount

A door buster is a heavily discounted item offered during a limited-time sale, typically at store opening on major shopping days like Black Friday.

The term evokes crowds so eager they might break down the doors: The TV was a door buster at $199.

Retailers use door busters to draw shoppers in, hoping they'll buy other items at full price.

Related

doorbuster deal · battering · Black Friday · clearance · deal · stampede · crowd · shopping · shopping spree · big box store · limited · limited time · early bird · midnight · rush · smash · breakthrough · markdown

Categories
Opposites
pricing strategy

door busterregular price

Normal cost before markdowns

full price · MSRP · list price · everyday low price · premium pricing

consumer behavior induced

door busterwindow shopping

Looking without intent to buy

comparison shopping

product positioning

door busterluxury good

Nonessential expensive item

limited edition

Family

door, buster, doors, doored, doorway, doorman, doorstep, doorbell, indoor

Familiarity
Top 200,000
Profile
Mostly American · Timeless · Positive · Everyday, not technical · Rated G