discounter

Markdown retail seller

A discounter is a retailer that sells goods below standard prices, typically by cutting costs elsewhere—fewer staff, basic fixtures, no-frills service: Discounters have transformed the grocery industry.

The term also applies to anyone who dismisses or minimizes something: He's a discounter of conventional wisdom.

pricing

markdown

Reduction in retail price

low-cost · undercut · doorbuster · budget-friendly · rock-bottom · no-frills · cut-rate · bargain-basement

retailer

warehouse

Bulk goods storage building

hypermarket · megastore · mart · wholesaler · dollar-store · big-box · franchise · reseller · merchant · stockist

clearance

overstock

Surplus goods beyond demand

fire-sale · discontinued · blowout · scratch-and-dent · returns · salvage · remnant

promotion

coupon

Certificate for reduced price

  • flyerPrinted advertisement sheet
  • voucherRedeemable certificate for value
  • rebateReturned portion of payment

circular · BOGO · limited-time · cashback · promo-code

shopper

bargain-hunter

One seeking low prices

savvy · economical · cost-conscious · penny-pincher

Categories
Opposites
price positioning

discounterdepartment store

Large multi-section retail establishment

retail prestige/experience

discounterdesigner store

Retailer of premium brands

Neiman Marcus · Nordstrom · Saks Fifth Avenue · Harrods · Tiffany & Co.

pricing behavior (agent)

discounterprice gouger

One who overcharges opportunistically

overcharger · profiteer

Phrases
Family

discount, discounted, discounts, discounting, discounters, discountable

Familiarity
Top 500,000
Profile
Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G