discounters

Sellers offering less

Discounters are retailers who sell goods at prices below the standard or suggested retail price.

The term typically refers to stores rather than individual salespeople: Big-box discounters have driven many small shops out of business.

Discounters compete on price rather than service or atmosphere, keeping costs low through high volume, minimal staffing, and no-frills presentation.

pricing

markdowns

Lowered retail prices

price cuts · specials · promotions · doorbusters · clearance · sale prices · low prices · everyday low prices · price matching · loss leaders

retailers

dollar stores

Discount retailers selling inexpensive goods

superstores · hypermarkets · megastores · Aldi · Lidl · TJ Maxx · Ross · Costco · Sam's Club · variety stores

merchandise

overstock

Surplus goods beyond demand

irregulars · seconds · last season · off-brand · generic · private label · factory direct · refurbished · clearance items · excess inventory

critics

skeptics

Those who doubt claims

underestimators · dismissers

shoppers

bargain hunters

penny pinchers

Opposites
pricing strategy

discountersboutiques

Small fashionable stores

department stores · specialty stores · premium brands · flagship stores

market positioning/prestige

discountersNeiman Marcus

Luxury American department store

Saks Fifth Avenue · Harrods · luxury brands · upscale boutiques · high-end boutiques

attitude toward claims

discountersbelievers

Those having faith

accepters · endorsers · validators · advocates · supporters

Phrases
Family

discounted, discounter

Familiarity
Top 200,000
Profile
Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G