dayparts
Morning, afternoon, evening
Dayparts are the segments into which broadcasters and advertisers divide the day, each with distinct audience demographics and advertising rates.
Morning drive time, daytime, prime time, and late night are typical dayparts.
The term appears mainly in media planning and scheduling: We're shifting ad spend to evening dayparts.
Arranged list of events
- slotsNarrow elongated openings
- blocksObstructs or sections
- segmentsSeparate parts of something
- intervalsGaps between events
periods · shifts · appointments · calendar · agenda · allocation · rotation · planning
Top broadcast viewing slot
- airtimeScheduled transmission period
- slotNarrow slit for insertion
- programmingWriting software instructions
- viewershipCollective television audience
ratings · Nielsen · advertising · commercials · sweeps · demographics · late-night · drive-time
Day's first glow
- sunriseMorning light's arrival
- breakfastDay's first eating
- wakeupCall to consciousness
- alarmUrgent warning signal
commute · caffeine · coffee · freshness · jogging · yoga · stretching · cereal
Dimming after sundown
- twilightLight after sunset
- sunsetDay yielding to darkness
- dinnerPrimary evening meal
- supperEvening repast
cocktails · commute · rush-hour · relaxation · prime-time · wind-down · nightfall · gloaming
timetable
Arranged list of events
intervals · periods · shifts · appointments · calendar · agenda · allocation · rotation · planning · lineup
prime-time
Top broadcast viewing slot
- airtimeScheduled transmission period
- slotNarrow slit for insertion
- programmingWriting software instructions
viewership · ratings · Nielsen · advertising · commercials · sweeps · demographics · late-night · drive-time · infomercials
dawn
Day's first glow
alarm · commute · caffeine · coffee · freshness · jogging · yoga · stretching · cereal · toast
dusk
Dimming after sundown
supper · cocktails · commute · rush-hour · relaxation · prime-time · wind-down · nightfall · gloaming · vespers
darkness
Total absence of light
- moonlightReflected solar radiance, nocturnal
- midnightTwelve o'clock at night
- bedtimeDesignated hour for retiring
sleep · dreams · nocturnal · stars · stargazing · insomnia · nightlife · lunar · silence · owl
lunchtime
Noon eating period
sunshine · picnic · recess · playtime · stroll · park · warmth · breezy · breaktime · rest
daypartsminutes
Sixty-second intervals
hours · seconds · milliseconds · weeks · months