daypart
Scheduled time block
A daypart is a segment of the broadcast day, used in television and radio scheduling to categorize programming and advertising rates.
Standard dayparts include morning drive time, daytime, prime time, and late night.
Advertisers buy spots in specific dayparts to reach target audiences: Prime time commands the highest rates.
The term has spread to other industries for dividing daily business into distinct periods.
Twelve hours after midnight
- lunchtimeNoon eating period
- siestaMidday rest
- naptimeDaytime slumber break
- teatimeAfternoon refreshment hour
recess · break · sunshine · warmth · leisure · drowsiness · picnic · stroll
Top broadcast viewing slot
- ratingsEvaluative scores assigned
- viewershipCollective television audience
- programmingWriting software instructions
- advertisingPaid promotional communication
airtime · slot · Nielsen · commercials · infomercials · late-night · syndication · audience
Arranged list of events
- slotsNarrow elongated openings
- blocksObstructs or sections
- segmentsSeparate parts of something
- rotationTurning on an axis
lineup · programming · planning · calendar · agenda · itinerary · roster · slate
midday
Twelve hours after midnight
teatime · recess · break · sunshine · warmth · leisure · drowsiness · picnic · stroll · breeze
prime-time
Top broadcast viewing slot
- ratingsEvaluative scores assigned
- viewershipCollective television audience
- programmingWriting software instructions
advertising · airtime · slot · Nielsen · commercials · infomercials · late-night · syndication · audience · networks
timetable
Arranged list of events
rotation · lineup · programming · planning · calendar · agenda · itinerary · roster · slate · sequence
dawn
Day's first glow
commute · caffeine · awakening · freshness · rooster · cereal · toast · eggs · newspaper · jogging
dusk
Dimming after sundown
dinner · supper · moonlight · starlight · candlelight · lamplight · nightcap · gloaming · eventide · crepuscular
dayparttimestamp
Recorded moment identifier
minute · second · instant · scheduled time · timeslot