cooption

Taking over internally

Cooption is the process of absorbing or assimilating someone or something into a larger group, often neutralizing opposition by bringing it inside: The movement lost its edge after its leaders were coopted by the establishment.

A radical idea gets coopted when mainstream culture adopts it, stripping away its challenge.

The word carries connotations of subversion—what's coopted loses its independence or original purpose.

political

appropriation

Unauthorized claiming or allocation

absorption · commandeering · hijacking · subversion · infiltration · manipulation · neutralization · defusing · preemption · usurpation

cultural

appropriation

Unauthorized claiming or allocation

homogenization · mainstreaming · commercialization · commodification · dilution · sanitization · rebranding · repackaging · whitewashing · gentrification

organizational

recruitment

Seeking new personnel

inclusion · absorption · onboarding · membership · affiliation · enrollment · admission · induction · conscription · drafting

strategic

maneuvering

Skillful directional control

enticement · inducement · compromise · engagement · influence · pressure · coercion · bribery · patronage · incentivization

Opposites
response to opposition/challenge

cooptionsuppression

Forcible prevention or concealment

repression · elimination · crushing · persecution · eradication

authenticity/independence

cooptionautonomy

Independent decision-making capacity

independence · resistance · self-determination · integrity · authenticity

systemic change

cooptionrevolution

Violent governmental overthrow

overthrow · transformation · subversion · systemic change · upheaval

Family

adopt, option, cooperative, cooperate, adoption, optional, opt, adoptive, cooperator

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