adopters
Those who embrace
Adopters are people who take on something new—a child, a pet, a technology, or a practice.
In marketing and innovation, adopters are categorized by how quickly they embrace new products: Early adopters bought the first smartphones.
The term appears frequently in discussions of technology diffusion: The app struggled to attract adopters beyond its core user base.
Encourage development of
- guardiansThose who protect others
- custodiansThose entrusted with care
- surrogatesSubstitutes for others
- caregiversThose who tend others
nurturers · protectors · fosterers · stepparents · co-parents · prospective · waiting · hopeful
Those who initiate popular styles
- pioneersFirst to explore territory
- trailblazersThose who open territory
- tech-savvySkilled with digital tools
- laggardsThose who trail behind
enthusiasts · evangelists · influencers · visionaries · forward-thinkers · experimenters · upgraders · embracers
Those who absorb surroundings
- immigrantsThose settling abroad
- newcomersThose recently arrived
- convertsThose who switched faiths
- transplantsSurgical tissue transfers
expats · settlers · integrators · adapters · embracers · inheritors · preservers · practitioners
Those who carry out
- integratorsThose who merge parts
- usersProduct or service clientele
- practitionersPeople who perform a discipline
- subscribersThose enrolled for content
licensees · clients · customers · partners · deployers · migrators · converters · followers
foster
Encourage development of
- guardiansThose who protect others
- custodiansThose entrusted with care
- surrogatesSubstitutes for others
caregivers · nurturers · protectors · fosterers · stepparents · co-parents · prospective · waiting · hopeful · matched
trendsetters
Those who initiate popular styles
- pioneersFirst to explore territory
- trailblazersThose who open territory
- tech-savvySkilled with digital tools
laggards · enthusiasts · evangelists · influencers · visionaries · forward-thinkers · experimenters · upgraders · embracers · converts
assimilators
Those who absorb surroundings
- immigrantsThose settling abroad
- newcomersThose recently arrived
- convertsThose who switched faiths
transplants · expats · settlers · integrators · adapters · embracers · inheritors · preservers · practitioners · devotees
implementers
Those who carry out
- integratorsThose who merge parts
- usersProduct or service clientele
- practitionersPeople who perform a discipline
subscribers · licensees · clients · customers · partners · deployers · migrators · converters · followers · participants
- animal peoplecat owners, animal rescuers, animal trainers, breeders, dog breeders
- doersdoer, doers, workers, go-getter, makers
adoptersbiological parents
Those who conceived you
birth parents · birth mothers · birth fathers · biological mothers · biological fathers
adopterslaggards
Those who trail behind
resisters · holdouts · rejectors · traditionalists · technophobes
adoptersrejecters
Those who refuse acceptance
abandoners · resisters · opponents · surrenderers · refusers
- early adopterFirst purchaser of innovations
- late adopterPerson slow embracing innovations