callouts

Attention-drawing labels

Callouts are elements designed to draw attention.

In design and publishing, a callout is text or a graphic that highlights or labels part of an image: The diagram includes callouts identifying each component.

In workplace contexts, a callout is a public criticism or confrontation: Her callout of the CEO's behavior went viral.

A callout can also be a summons to duty, especially for emergency workers: The fire department had three callouts last night.

highlight

annotation

Added explanatory comment

  • notationSystem of written symbols
  • labelIdentifying attachment or marker
  • markerSomething that signals location

pointer · reference · indicator · caption · bubble · tooltip · sidebar · inset · diagram · illustration

shoutout

mention

Brief verbal acknowledgment

praise · credit · appreciation · highlight · feature · dedication · thank-you · props · kudos · salute

typography

box

Lidded storage container

border · frame · inset · overlay · pop-up · banner · badge · icon · symbol · graphic

criticism

rebuke

Express sharp disapproval

denunciation · blame · accusation · condemnation · admonishment · chastisement · scolding · confrontation · exposure · accountability

summons

page

Noble's young assistant

loudspeaker · dispatch · alert · notification · signal · emergency · response · assembly · muster · mobilization

Categories
Opposites
visual emphasis

calloutsbody text

Document's main prose

background elements · fine print · footnotes · boilerplate · plain text

communication directness

calloutssilence

Total lack of sound

ignoring · passing over · letting slide · praise · overlooking

textual hierarchy

calloutsbody copy

Main text of document

Family

callout

Familiarity
Top 200,000
Profile
Known to kids · Used worldwide · Timeless · Everyday, not technical · Rated G