buy into

Accept as true

To buy into something is to accept or believe it, especially an idea, plan, or set of values: I don't buy into the notion that success requires sacrifice.

The phrase suggests investment—emotional or intellectual commitment rather than passive agreement.

In business, to buy into a company is to purchase a stake in it, becoming a part owner.

belief

acceptance

Consent to receive

conviction · confidence · assurance · certainty · embrace · subscribe · adoption · reception · believers · converts

commitment

pledge

Binding promise given

devotion · obligation · adherence · engagement · investment · all-in · fully committed · wholehearted · dedicated · devoted

agreement

endorse

Give official approval

ratify · validate · authorize · consent · assent · concur · sign off · green-light · thumbs-up · blessing

investment

stake

Sharpened post or share

  • equityImpartial treatment or ownership value
  • sharesUnits of company ownership
  • ownershipLegal right of possession

capital · portfolio · stocks · securities · venture · funds · shareholder · asset · dividends · acquisition

persuasion

convince

Cause to believe

pitch · propaganda · marketing · hype · spin · rhetoric · lobbying · manipulation · enticement · inducement

Opposites
belief/acceptance

buy intoreject

Dismiss as unsuitable

dismiss · doubt · disbelieve · see through · question

investment/participation

buy intoback out of

cash out · abandon · walk away from · steer clear of · reject

Family

buy, into, introduce, buying, bought, buyer, introduction, buys, introduced

Familiarity
Top 50,000
Profile
Known to kids · Used worldwide · Timeless · Abstract · Everyday, not technical · Rated G