blurbs

Dust jacket snippets

Blurbs are short promotional descriptions, typically found on book jackets, movie posters, or product packaging.

A blurb praises and summarizes, aiming to entice: The blurbs on the back cover promised a gripping thriller.

Publisher-solicited endorsements from other authors are also blurbs.

The word was coined by American humorist Gelett Burgess in 1907.

teaser

hook

Curved catching device

enticement · glimpse · foretaste · come-on · allure · appetizer · buildup · anticipation · intrigue · tease

summary

synopsis

Condensed version of content

digest · recap · capsule · condensation · rundown · outline · encapsulation · sketch · snippet · excerpt

promotional

endorsement

Formal expression of support

  • testimonialStatement praising someone's qualities
  • puffBrief burst of air
  • plugSomething that blocks openings

recommendation · praise · rave · accolade · commendation · publicity · hype · marketing · branding · tagline

descriptive

description

Account of characteristics

writeup · pitch · headline · byline · subtitle · lead-in · intro · bio · profile · listing

Categories
Opposites
length and depth

blurbstreatises

Formal scholarly compositions

dissertations · monographs · tomes · essays · feature articles

promotional vs. critical intent

blurbscritical reviews

Formal evaluations of works

pans · critiques · takedowns · hatchet jobs · condemnations

content substance

blurbsprimary source

Unmediated evidence from events

substance

Family

blurb, blurbed

Familiarity
Top 100,000
Profile
Used worldwide · Timeless · Concrete · Everyday, not technical · Rated G