ballyhooing
Making big noise
Ballyhooing is making a loud, exaggerated fuss to promote something—the verbal equivalent of a carnival barker drawing crowds.
Someone ballyhooing a product or idea is pushing it aggressively, often with more noise than substance: The studio spent months ballyhooing the film before its release.
The word carries a whiff of skepticism about what's being promoted.
Publicly praising for gain
- pluggingFilling or blocking
- pitchingDelivering toward the plate
- hypingPromoting with exaggeration
- trumpetingLoud, brassy proclamation
advertising · endorsing · boosting · championing · publicizing · marketing · advocating · pushing
Ceremonial brass announcement
- hooplaExcited public fuss
- razzmatazzFlashy, attention-grabbing showiness
- hullabalooNoisy uproar or fuss
- brouhahaNoisy public uproar
commotion · fuss · noise · clamor · splash · stunt · showmanship · pizzazz
Reporting by journalists
- headlinesArticle titles in newspapers
- buzzContinuous low drone
- airtimeScheduled transmission period
- soundbitesBrief broadcast excerpts
media blitz · news cycle · viral marketing · trending · clickbait · exposure · spin · press release
Representing as greater than reality
- embellishingAdding decorative details
- inflatingCausing to expand
- oversellingExaggerating a pitch
- pufferyOverblown self-promotion
overplaying · magnifying · aggrandizing · dramatizing · overblowing · blowing up · overclaiming · gilding
touting
Publicly praising for gain
trumpeting · advertising · endorsing · boosting · championing · publicizing · marketing · advocating · pushing · puffing
fanfare
Ceremonial brass announcement
- hooplaExcited public fuss
- razzmatazzFlashy, attention-grabbing showiness
- hullabalooNoisy uproar or fuss
brouhaha · commotion · fuss · noise · clamor · splash · stunt · showmanship · pizzazz · theatrics
press coverage
Reporting by journalists
media blitz · soundbites · news cycle · viral marketing · trending · clickbait · exposure · spin · press release · media hype
overstating
Representing as greater than reality
- embellishingAdding decorative details
- inflatingCausing to expand
- oversellingExaggerating a pitch
puffery · overplaying · magnifying · aggrandizing · dramatizing · overblowing · blowing up · overclaiming · gilding · stretching
ballyhooingdownplaying
Diminishing perceived significance
understating · minimizing · underselling · soft-pedaling · playing down
ballyhooingconcealing
Keeping something secret
suppressing · hiding · hushing up · burying · glossing over