ballyhoos
Makes big fuss
Ballyhoos is the plural of ballyhoo—extravagant publicity or sensational promotion: The movie opened amid the usual Hollywood ballyhoos.
The verb means to promote with exaggerated fanfare: The company ballyhoos every minor product update.
A ballyhoo is also a tropical fish with an elongated lower jaw, used as bait in sportfishing.
Rank increase or publicity
- marketingPromoting goods to consumers
- buzzContinuous low drone
- advertisingPaid promotional communication
- hooplaExcited public fuss
publicity · puffery · buildup · sensationalism · hard sell · pitch · boosterism · propaganda
Rhetorical extreme exaggeration
- overstatementClaim beyond the facts
- embellishmentDecorative addition or exaggeration
- amplificationIncrease in intensity
- inflationSustained price level increase
dramatization · magnification · puffery · aggrandizement · overemphasis · grandiloquence · boasting · flourish
promotion
Rank increase or publicity
- marketingPromoting goods to consumers
- buzzContinuous low drone
- advertisingPaid promotional communication
hoopla · publicity · puffery · buildup · sensationalism · hard sell · pitch · boosterism · propaganda · blitz
hyperbole
Rhetorical extreme exaggeration
- overstatementClaim beyond the facts
- embellishmentDecorative addition or exaggeration
- amplificationIncrease in intensity
inflation · dramatization · magnification · puffery · aggrandizement · overemphasis · grandiloquence · boasting · flourish · bluster
hubbub
Loud, confused noise
din · tumult · fuss · kerfuffle · rumpus · brouhaha · pandemonium · to-do · stir · ado
ballyhoosunderstates
Presents as less important
downplays · soft-pedals · plays down · minimizes · underplays