VIP sale

Members-only markdown event

A VIP sale is a promotional shopping event restricted to select customers—loyalty program members, high spenders, or those on an exclusive mailing list.

Retailers use VIP sales to reward preferred customers with early access to discounts or merchandise before the general public: I got into the VIP sale a day before it opened to everyone.

Related

private · elite · platinum · red carpet · invitation · premier · presale · clearance · boutique · trunk show · designer · velvet rope · early access · limited · privileged · insider · special access · champagne

Categories
Opposites
exclusivity/access

VIP salepublic sale

Open commerce event

public offering · clearance sale · sidewalk sale · garage sale · flea market

customer status

VIP saleregular price

Normal cost before markdowns

full price · rack rate

customer status targeting

VIP saleclearance sale

Discounted inventory liquidation event

liquidation sale · outlet sale · discount rack · fire sale · introductory offer

Family

VIP, sale, seller, sales, resale

Familiarity
Top 500,000
Profile
Known to kids · Used worldwide · Timeless · Positive · Everyday, not technical · Rated G