Fenty Beauty

Pop star's makeup

Fenty Beauty is a cosmetics brand founded by singer Rihanna in 2017, notable for launching with an unusually wide range of foundation shades to match diverse skin tones.

The brand's emphasis on inclusivity influenced the broader beauty industry to expand shade ranges: Other brands had to step up their game after Fenty Beauty dropped.

Related

highlighter · contour · inclusive · shades · glow · glow up · skin · skin care · Savage · celebrity · brand · full coverage · bronzer · concealer · Sephora · Barbados · luxury · coverage

Categories
Opposites
brand accessibility and price point

Fenty BeautyWet n Wild

Aquatic amusement destination

Essence · CoverGirl · Maybelline · La Mer

shade range inclusivity

Fenty BeautyToo Faced

Cosmetics company, playful aesthetic

brand era and origin

Fenty BeautyClinique

Luxury skincare and cosmetics line

Elizabeth Arden · Max Factor · Revlon · Avon · Mary Kay

Family

beauty, beautiful, beautifully, beautify, beauteous, beautician

Familiarity
Top 500,000
Profile
Concrete · Positive · Everyday, not technical · Rated G