Rosie the Riveter

Rosie the Riveter is a cultural icon representing American women who worked in factories and shipyards during World War II, taking jobs traditionally held by men.

The image—a woman in a bandana flexing her bicep—became a symbol of female empowerment and wartime contribution: She dressed as Rosie the Riveter for Halloween.

The phrase now invokes women's capability in male-dominated fields.

Opposites
gender roles in wartime labor

Rosie the RiveterDonna Reed

feminine mystique · barefoot and pregnant · domestic goddess · stay-at-home mom · homemaker

wartime propaganda messaging

Rosie the RiveterTokyo Rose

Allied-aimed Japanese propaganda broadcaster

war bride · war widow

feminine archetypes in American culture

Rosie the Riveterdamsel in distress

Woman needing rescue

Southern belle · Victorian lady · shrinking violet · Scarlett O'Hara · trophy wife

Family

riveting, rivet, riveter, Rosie

Familiarity
Top 50,000
Profile
Mostly American · Timeless · Concrete · Positive · Everyday, not technical · Rated G