Roc-A-Fella
Roc-A-Fella is a hip-hop record label founded in 1995 by Jay-Z, Damon Dash, and Kareem Burke.
The name plays on Rockefeller, evoking old-money wealth and dynastic ambition.
The label launched Jay-Z's career and signed artists like Kanye West and Beanie Sigel.
Its diamond hand sign became an iconic hip-hop gesture.
Roc-A-Fella changed the sound of East Coast rap in the late nineties.
Hip-hop record label
- RocawearHip-hop fashion brand
- DynastyHereditary ruling succession
- Kanye West"Stronger" hip-hop artist
- hip-hopRhythmic spoken-word music
Jay-Z · imprint · roster · chain · logo · NYC · hustler · mogul
Domain under unified control
- entrepreneurshipCreating and managing ventures
- ownershipLegal right of possession
- venturesRisky new enterprises
- vodkaClear distilled spirit
Jay-Z · marketing · independence · hustle · CEO · investments · equity · stake
Hip-hop fashion brand
- streetwearSkate and hip-hop clothing
- urbanPertaining to cities
- clothing lineCollection of garments sold
- denimTough cotton twill
fitted caps · jersey · velour · throwback · FUBU · brand · luxury · diamonds
First decade, 2000s
- golden agePeriod of peak prosperity
- MTVYouth-oriented video network
- BETBlack-focused cable station
- TRLMaturity assessment scale
mixtapes · East Coast · Harlem · Brooklyn · baseline · victory lap · champagne · celebration
Def Jam
Hip-hop record label
- RocawearHip-hop fashion brand
- DynastyHereditary ruling succession
- Kanye West"Stronger" hip-hop artist
Jay-Z · hip-hop · imprint · roster · chain · logo · NYC · hustler · mogul · platinum
empire
Domain under unified control
- entrepreneurshipCreating and managing ventures
- ownershipLegal right of possession
- venturesRisky new enterprises
Jay-Z · vodka · marketing · independence · hustle · CEO · investments · equity · stake · buyout
Rocawear
Hip-hop fashion brand
- streetwearSkate and hip-hop clothing
- urbanPertaining to cities
- clothing lineCollection of garments sold
denim · fitted caps · jersey · velour · throwback · FUBU · brand · luxury · diamonds · bling
2000s
First decade, 2000s
- golden agePeriod of peak prosperity
- MTVYouth-oriented video network
- BETBlack-focused cable station
TRL · mixtapes · East Coast · Harlem · Brooklyn · baseline · victory lap · champagne · celebration