weekly ad

Supermarket sales insert

A weekly ad is a circular or flyer distributed by retailers—especially grocery stores and drugstores—advertising sales and promotions for the coming week.

Traditionally inserted in Sunday newspapers, weekly ads now appear primarily online or in store apps: I always check the weekly ad before making my shopping list.

The weekly ad cycle shapes how many Americans plan their purchases.

Related

sale · savings · mailer · deals · in-store pickup · newspaper · insert · specials · bargain · discount · loss leader · price match · supermarket · store brand · Sunday · sneak peek · promotions · prices

Categories
Opposites
publication frequency

weekly adflash sale

Short promotional price drop

limited-time offer · everyday low prices

pricing strategy communication

weekly adeveryday low prices

regular price · full price · everyday low price · list price · MSRP

format and comprehensiveness

weekly adcatalog

Ordered list of items

product catalog · Sears catalog · IKEA catalog · price list

Family

week, weekly, weeks, weekday, weekdays, weekend, weekends, biweekly, midweek

Familiarity
Top 200,000
Profile
Known to kids · Timeless · Concrete · Everyday, not technical · Rated G