Nutella

Jarred breakfast indulgence

Nutella is a brand of chocolate-hazelnut spread, sweet and creamy, used on bread, pancakes, crepes, and pastries.

The name combines "nut" with a diminutive ending.

Though trademarked, it functions as a generic term for similar spreads: Is this Nutella or store brand?

The product inspires devoted fans and debates about whether it counts as breakfast or dessert.

brand

Ferrero

Italian confectionery corporation

  • ItalyBoot-shaped European nation
  • jarWide-mouthed storage vessel
  • iconicWidely recognized, enduring

logo · breakfast · marketing · imitation · knock-off · recipe · ingredients · palm oil · controversy · global

spread

toast

Heated bread; glass-raising honor

pancakes · waffles · banana · strawberries · breadstick · brioche · baguette · crackers · pretzels · fruit

chocolate

cocoa

Ground cacao seed powder

mousse · fondue · dessert · brownie · cookie · cake · milkshake · gelato · crepe · churros

texture

creamy

Smooth and rich

thick · silky · gooey · rich · luscious · glossy · soft · viscous · melt · consistency

indulgence

treat

Something pleasantly special

snack · temptation · midnight · spooning · decadence · satisfaction · delight · irresistible · addictive · reward

Categories
Opposites
spread type/flavor profile

NutellaMarmite

Savory yeast extract paste

Vegemite · peanut butter · butter · cream cheese · margarine

indulgence/health positioning

Nutellaalmond butter

Crushed nut paste

whole foods · health food · clean eating · raw honey · plain yogurt

brand positioning/market identity

Nutellastore brand

Retailer's proprietary product line

Phrases
Family

nut, nuts, nutty, peanut, walnut, nutrition, coconut, nutrient, nutmeg

Familiarity
Top 100,000
Profile
Known to kids · Used worldwide · Concrete · Positive · Everyday, not technical · Rated G