Black and Decker

Power tool manufacturer

Black and Decker is an American manufacturer of power tools and home improvement equipment.

The brand name often stands in for the category itself, particularly for consumer-grade drills, sanders, and other handheld power tools: I need to pick up a Black and Decker for the garage.

The company merged with Stanley Works in 2010 to form Stanley Black & Decker.

tools

drill

Hole-boring device

  • sawPast of perceive
  • sanderSurface-smoothing power tool
  • jigsawPuzzle or curve-cutting tool

grinder · router · planer · nailgun · hedge trimmer · leaf blower · string trimmer · pressure washer · workmate · screwdriver

DIY

renovation

Restoring to good condition

project · repair · building · fixing · restoration · workshop · garage · handyman · tinkering · assembly

brand

household

Domestic unit of residents

retail · corporation · products · manufacturing · electrical · equipment · home · garden · orange · logo

reliability

durable

Able to withstand use

quality · long-lasting · robust · solid · proven · tested · guaranteed · rugged · workhorse · consistent

Categories
Opposites
market positioning

Black and DeckerMilwaukee

Wisconsin's biggest metropolis

DeWalt · Makita · Snap-on · industrial tools · professional-grade

DIY philosophy

Black and Deckertraditional craftsmanship

Skilled handwork preserving old methods

power source

Black and Deckerhand tools

Unpowered grip-operated devices

manual tools · hand drill · hand saw · screwdriver · hammer

Family

black, blacks, blacked, blacking, blacken, blackened, blackening, blackens, blackish

Familiarity
Top 500,000
Profile
Mostly American · Timeless · Concrete · Everyday, not technical · Rated G