Atari

Seventies arcade founder

Atari is a pioneering American video game company founded in 1972, responsible for popularizing arcade games and home consoles.

The Atari 2600 brought gaming into living rooms, making the brand synonymous with early video games: We used to play Atari at my cousin's house.

The name comes from a Japanese word used in the game Go.

gaming

joystick

Tilting lever for control

videogame · highscore · gameplay · level · multiplayer · graphics · platformer · shooter · E.T. · paddle

arcade

coin-op

Requires inserted currency

Asteroids · Galaga · Defender · joystick · trackball · marquee · bonus · power-up

nostalgia

childhood

Life's earliest phase

throwback · classic · retro · reminiscence · bygone · timeless · yesteryear · flashback · sentimentality · collectible

pioneer

innovation

Creating something original

technology · engineer · startup · computing · hardware · software · programming · Sunnyvale · founding · visionary

brand

logo

Company identifying symbol

licensing · merchandise · acquisition · Warner · subsidiary · rebrand · legacy · identity · Jaguar · Lynx

Categories
Opposites
video game industry era

AtariPlayStation

Sony's gaming hardware brand

Xbox · Nintendo Switch · PlayStation 5 · Xbox Series X · Sony

corporate trajectory

AtariNintendo

Japanese video game company

Sony · Microsoft · market leader · Apple · Amazon

technological sophistication

AtariPlayStation 5

Sony's current gaming console

Xbox Series X · ray tracing · virtual reality · photorealistic · next-gen

Phrases
Familiarity
Top 500,000
Profile
Concrete · Positive · Everyday, not technical · Rated G