uberization

Gig economy transformation

Uberization is the transformation of an industry through app-based platforms that connect customers directly with independent contractors, bypassing traditional businesses.

Named after the ride-sharing company Uber, it describes how services from taxis to food delivery to home repairs have shifted toward gig-economy models: The uberization of healthcare could mean booking a nurse through an app.

The term often carries undertones of labor precarity and disrupted regulations.

platform

app

Mobile device software

real-time · location-based · mobile · booking · automation · data-driven · personalization · connectivity · scalability · user-friendly

gig-economy

freelance

Self-employed project work

flexible · 1099 · precarious · classification · misclassification · unionization · instability · deactivation · self-employed

rideshare

carpool

Shared commute arrangement

dropoff · fare · surge · route · destination · navigation · ETA · rider · vehicle · commute

disruption

upend

Flip to reverse orientation

circumvent · redefine · challenge · destabilize · undermine · displace · cannibalize · commoditize · deregulate · unbundle

expansion

healthcare

Organized provision of treatment

tutoring · dogwalking · handyman · moving · massage · beauty · logistics · last-mile

Opposites
employment model

uberizationpermanent employment

Ongoing work with no termination date

full-time employment · salaried work · job security · tenure · lifetime employment

economic organization

uberizationvertical integration

Owning multiple production stages

brick-and-mortar · corporate hierarchy · Fordism · corporate ownership · public ownership

technological disruption

uberizationtradition

Custom passed through generations

legacy systems · continuity · preservation · status quo · market stability

Family

uber, Uber, uberized, uberizing

Familiarity
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Profile
Abstract · Rated G