test audience
Screening feedback group
A test audience is a group assembled to preview and react to something—typically a film, advertisement, or product—before its public release.
Their feedback helps creators identify problems and gauge reception: The test audience hated the original ending, so they reshot it.
Also called a focus group when the format involves guided discussion.
- focus groupModerated consumer research session
- previewAdvance showing sample
- screeningEvaluative selection process
- feedbackReturned response data
- ratingsEvaluative scores assigned
survey · exit survey · demographic · market research · pilot · reaction · viewers · panelists · opinions · studio · questionnaire · sneak peek · trailer · moviegoers · sample · recruitment · moderator · Nielsen
- market researchsurveys, focus group, focus groups, survey, consumer behavior
- market testingfocus groups, surveys, soft launch, field trial
- TV pilotspilot episode, pilot script, pilot season, backdoor pilot, greenlight
test audiencegeneral public
People as a whole
mass audience · general audience · mainstream audience · home viewers · ticket buyers
test, audience, tests, tested, testing, tester, testers, testable, retest